Masago
Masago has become a popular ingredient across the USA, especially in sushi restaurants and gourmet grocery stores. But what exactly is masago, and why is it trending in American cuisine? In this blog, we’ll explore what masago is, its use in sushi, pricing in the USA, where to buy it—including on Amazon—and much more. U.S. nutritionists also explain whether masago is actually good for you.
What is Masago?
Masago is the edible roe (eggs) of the capelin fish, a species found in cold waters like the North Atlantic and Arctic Oceans. These tiny orange eggs are slightly crunchy and mildly salty, offering a burst of umami flavor that enhances many Asian dishes.
Though similar in look to tobiko (flying fish roe), masago is smaller and softer in texture, making it a favorite sushi garnish. In the USA, masago is often flavored with ingredients like wasabi, squid ink, or yuzu to enhance its taste and color.
Masago in Sushi: Why It’s So Popular
Masago plays a starring role in American sushi culture. Its eye-catching orange hue and unique texture make it a common topping for rolls like California rolls, spicy tuna rolls, and dragon rolls.
Here’s why it’s so beloved in sushi:
Flavor Booster: Adds a salty, oceanic pop that enhances sushi.
Visual Appeal: Bright colors make sushi more attractive.
Texture: Offers a light, crunchy contrast to soft fish and rice.
Chefs across the USA also mix masago into spicy mayo or layer it inside rolls to add surprise texture. It’s especially favored in fusion-style sushi that’s popular across American cities like Los Angeles, New York, and Chicago.
Is Masago Healthy?
Yes, Masago is low in calories and carbs, and rich in:
- Omega-3 fatty acids
- Protein
- Vitamin B12
- Selenium
It’s a smart way to add protein and nutrients to your meals, though it can be high in sodium due to added flavorings. Always check the label before buying.
Where Can I Buy Masago in the USA?
One of the most searched questions is: Where can I buy Masago? Let’s break down the best options for purchasing Masago in the U.S.
1. Buy Masago Online
Looking for convenience? Here’s where to buy Masago online:
Amazon – Offers frozen and flavored Masago varieties. Check out Masago arare Amazon for snack-style fusion products.
Catalina Offshore Products – Sushi-grade Masago in bulk or small packs.
Gourmet Food Store – High-quality capelin roe in various colors.
Marky’s Caviar – Premium Masago, sometimes flavored with wasabi or soy.
Weee! – Asian grocery platform that delivers to most U.S. locations.
Search for “Masago roe for sushi” or “Masago caviar” to find the right listings.
2. Buy Masago In-Store
Prefer in-person shopping? Check these stores:
- H Mart
- 99 Ranch Market
- Whole Foods Market
- Local Asian grocery stores
Ask for “seasoned capelin roe” or “sushi-grade Masago” in the frozen seafood section.
Masago Price in the USA
Curious about Masago price in the USA?
- Retail (small packs): $6–$10 per 2–4 oz
- Frozen tubs (bulk): $25–$60 for 1 lb or more
Amazon & online specialty stores: Varies by brand, color, and flavor
Masago is generally more affordable than tobiko or caviar, making it a great choice for home sushi enthusiasts.
How to Store Masago
- Store frozen for up to 6 months
- Once thawed, keep in the fridge and consume within 3–5 days
- Always use airtight containers
How to Use Masago at Home
There are so many delicious ways to incorporate Masago in your recipes:
- Sprinkle on sushi, poke bowls, or even ramen
- Mix into spicy mayo for dipping or drizzling
- Add to avocado toast for a fancy twist
- Garnish cold noodle salads or seafood pasta
Whether you’re making traditional Masago sushi or experimenting with new dishes, the options are endless.
What Is Masago Arare?
Ever seen “Masago Arare Amazon” when shopping online?
Arare refers to small, crunchy Japanese rice crackers.
Masago arare may describe a snack mix that includes the flavor of Masago blended into arare-style crackers.
While not made from real roe, these fusion snacks are growing in popularity on platforms like Amazon USA.
Masago and Pregnancy: Is It Safe?
One of the most searched queries is “masago pregnancy.” If you’re pregnant and wondering whether it’s safe to eat masago, here’s what you should know:
Masago is raw fish roe, so it may carry a small risk of foodborne illness. It is typically pasteurized before sale, but pregnant individuals should consult with a healthcare provider before consuming any type of raw seafood, including sushi with masago. Mercury levels in masago are generally lower than large fish, but caution is still recommended.
“Masago: Small in size, bold in flavor—explore it wisely, enjoy it fully.”
