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5 Counterintuitive Strategies to Go Viral on Any Digital Arts Platform

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Viral marketing is no simple task, but it can be highly effective if done right. It helps that there are many strategies you can use to go viral on any platform, even when these strategies might seem counterintuitive at first glance.

In this article, we’ll cover five quick, easy strategies you can use to go viral on any digital arts platform, including Twitter, Facebook, YouTube, and more!……and so on. See page 2 of this project template file for an example of what the rest of the outline should look like.

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1) Name your videos with titles that make people want to click

1. Create videos that are easy and fun – Your video needs to be quick, easy, and enjoyable for your viewers. Chances are, they’re going to hit the stop button if it’s not.

2. Edit like a crime scene investigator – You need to spend time examining each frame of your video for errors, glitches, or unfinished edges before you upload it because even the slightest thing will drive viewers away.

3. Cover up errors with edit transitions – Whether you’re patching an error from part of the footage or fading one scene into another, if there is something distracting in your clip, you can cover it up with a carefully planned edit transition.

2) Describe what’s happening in your video

One of the most counterintuitive ways to go viral is just by changing your expectations. Let’s say that you’re putting together a video and you have all these time-intensive effects, graphics, and characters. However, when you post the video, only 50 people watch it.

That’s not because your production wasn’t good enough but rather because the expectations set are so high that people don’t need to share it in order for their audiences to understand what they got out of it.

I’ve seen this happen countless times with clients and friends who spent six hours producing something when they could have put up something simpler with great storytelling value.

3) Label your video with a keyword-rich URL

Nobody has it figured out when it comes to going viral. It’s a difficult process with an unknown result. But that doesn’t mean you should sit back and watch your videos collect digital dust. From Facebook Live to Snapchat, these five counterintuitive strategies will help you elevate your digital marketing game and engage an online audience.

#1: Keep a video concise. If there’s one thing audiences won’t stand for, it’s time wasted by people they don’t know, things they’re not interested in, or feeling like they’re being overwhelmed with content. You need to grab their attention fast and keep them entertained for as long as possible–whatever their preferences may be.

#2: Know your user base and tailor the experience accordingly.

4) Keep the first half of your video short

Don’t make your video introduction long. After viewing seven seconds, we’re bored. Sure, it’s easy for brands to grab our attention with creative introductions that are 20-30 seconds long.

The problem is, when a video goes viral and someone shares it with their friends and family members who haven’t seen the video yet, the video may not play because of how long the intro is. Instead of aiming for entertainment at first sight, introduce what the video is about concisely before getting into detailed descriptions of the main content.

5) Send your video link via email or messenger apps (and not social media or blogging platforms)

We are so often inundated with advice that relies on social media platforms like Facebook and Instagram. And while these strategies will usually get a reaction, they may not be the best for getting traction.

Here are 5 counterintuitive strategies that will help you go viral:

-Know your audience’s buying habits: Choose the products or offers that resonate with your audience and make sure there is something for them to buy at every stage of your marketing funnel. This will ensure that you can focus all of your efforts on converting visitors into buyers.

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