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Why You Need Email Marketing Services for Your Business

Email-marketing-benefits

The days of spray and pray advertising are long gone, but many business owners still treat Email marketing like it’s 1999.

Even if you think that your best customers prefer to be contacted by phone or through social media channels, you can’t ignore the power of email marketing.

It allows you to reach more potential customers with less time and money, and it enables you to build an email list full of interested people who want to hear about your products or services, even if they don’t always feel like buying from you right now.

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4 Ways to Use Email Marketing

1) Share what’s happening now: Newsletters are a great way to keep your customers up-to-date with what’s happening at your company, including new products and features you’re releasing, upcoming events, and any special deals.

2) Encourage future purchases: Offering promotions via email is one of the best ways to increase revenue. Create a sense of urgency by showing people how much time they have left before the deal ends or introducing an offer with limited availability to get people purchasing as soon as possible.

3) Re-engage lapsed customers: Customers who used to purchase from you but haven’t in a while may not remember that you still exist. Send them an email detailing the benefits of shopping with your business again so they can come back without feeling like it’s something new and unfamiliar.

4) Build relationships: Email marketing campaigns often include calls-to-action that encourage recipients to subscribe to content updates or offers based on their interests, which makes them feel valued as a customer.

3 Reasons Why Every Small Business Needs An Email List

Email marketing is still the most effective form of advertising (with an ROI of 3900%).

• Constant and unbroken access to a relevant audience who is ready to engage.
• Reaching out to people through email, who may not be looking for you, can help grow your reach exponentially.
What are some benefits you see in having an email list? Let us know in the comments below! If you’re not yet convinced, here are a few ways that marketers can use email marketing to build their business.
1) Create a sense of urgency One effective strategy is by creating a sense of urgency among your potential clients, encouraging them to make fast decisions and buy products before they run out. For example, if it’s your new year sale or a flash sale on specific items, be sure to tell customers when these limited-time offers will expire and promote offers that encourage quick action with CTAs such as Hurry! There’s only XX left in stock!.
2) Offer valuable content Ecommerce companies need to provide more than just solid customer service and quality products: they also need to keep customers coming back. The best way to do this is by sending emails containing valuable content. Content could include things like deals, discounts, product announcements and tips about how to get the most out of their purchase.
3) Using mobile notifications allow businesses to send push messages to subscribers without being present in person at all times or relying on one-way communication channels like TV ads or radio spots. It also means that users don’t have to visit your website each time you have something new for them – messages can come straight from their inboxes as soon as you have a message worth sharing!

2 Types of Email Lists You Should Have

An Email list is a great way to reach your current customers and to reach potential customers. It allows you to keep in touch with what they need and to stay top of mind.

A customer email list is designed primarily for people who have already bought from you or used your services. These people are typically the most likely group of people to buy from you again or recommend your business, so it’s important to keep them happy by sending them relevant emails on a regular basis.

How To Use The Right Call-To-Action In Your Emails

Odds are you know you need to be using email marketing, but it’s one of those things that can feel like a lot of work. Here are some pointers to get you started.
A call-to-action is a button, link, or text message in an email that prompts the reader to take an action. For example, Share This! Clicking on the word ‘Share’ will share the email on your favorite social media site. Call-to-actions should entice readers to click by highlighting benefits and giving them a reason to act. Make sure your CTAs offer something of value and promise fulfillment– don’t just say sign up without explaining what they’ll get in return.
Designers recommend including two CTAs per email–one at the top (in blue) and one at the bottom (in red). We recommend placing both below any links or images so readers aren’t distracted by anything else when they click.

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