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Why Your Business Needs a B2B Content Marketing Strategy


Content marketing doesn’t have to be complicated, but it does need to be purposeful. If you’re not sure what kind of strategy you need, here are some suggestions that will apply to your business no matter what industry you’re in. By thinking about the different kinds of audiences you want to reach, the purpose and message of your content marketing strategy will become clear.

Problem: Reaching new buyers

Marketing to consumers has been the go-to strategy for decades, but as people’s habits change and marketing evolves, it is quickly becoming a less viable option. A recent study found that only 40% of consumers in the United States are even buying things at all. While it seems like there’s more people consuming media, they’re actually skipping traditional ads and going directly to branded content from websites like Buzzfeed or Vice. This means you have to find new ways to reach your audience and this usually comes down to marketing your business for other businesses– or b2b marketing.

Solution: Creating buyer personas

Start by identifying the most qualified buyers for your product. To do this, take into account information like demographics, geography, industry, size of company and buying patterns.

Create buyer personas around these profiles and keep them in mind when creating content. Not only will it help you focus on the right content but it will also resonate more with your target audience.

Problem: No actionable insights

What is b2b content marketing? The best way to describe it is marketing to other businesses. These are your competitors, suppliers, customers and partners. In this post we’re going to take a look at the benefits of creating content for other businesses in order to establish yourself as an expert and rise above the noise.

Solution: Create easy to understand infographics

Luckily, there are lots of platforms you can use to make your content marketing strategy simpler. One simple way is to create infographics that contain stats and key takeaways.

Infographics make it easier for readers to understand complex information quickly and you don’t have to worry about SEO because they’re usually shared by influencers on social media or embedded on websites or blogs.

Plus, most infographics have clickable links that let readers learn more about topics that interest them without leaving the infographic.

Problem: Lack of expertise

You are in charge of managing the content for your company and you know that you need to be generating engaging and innovative pieces, but you don’t know where to start.

You want something fresh, but what if you’re not creative? Or what if you don’t have the time? The following is a list of five benefits of having a content marketing strategy as well as some tips on how to get started.

It’s all about connecting with your audience- Spend time to think about what they need before writing- Plan ahead – set specific goals with timelines- Get someone else involved- Reaching potential customers who are on the fence with an offer, piece of information or giveaway will entice them to buy from your company

Solution: Share your industry knowledge via blog posts

The content marketing process begins with defining your target audience and then articulating what they are looking for. This will involve doing research to understand what information is missing or difficult to find in the marketplace.

Once you have defined this, it is time to begin creating informative, interesting and educational content that satisfies their needs and provides value.



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