If you’re into blogging, you know that getting the word out about your website or business can be difficult at times – no matter how amazing your writing skills are or how creative your ideas are.
But if you’re 5 Biggest Mistakes any of these mistakes in your blogging efforts, you’re only hurting yourself and you’ll never get your message across to the people who should be reading it. Check out this list of common mistakes that bloggers make and learn how to fix them with simple strategies!
1. Not Defining an Audience
One of the biggest mistakes that bloggers make is not defining an audience. Without a target market, you won’t know who you’re talking to and your blog posts will just be full of general statements. This might turn off new readers and get existing readers bored with the content.
Instead, consider creating a persona for your reader: is it someone like yourself? What do they want? Defining an audience will help you hone in on what will work for them and maximize engagement with your content!
2. Not Scheduling Posts
Even if you have a new post or blog idea brewing, you might find yourself delaying the publishing of that blog post due to procrastination. Procrastination is an enemy that every blogger should have in their arsenal. The best way to combat it is by setting up a blog scheduler tool like Hootsuite.
These tools will allow you to schedule posts in advance and set the time and date for when your content goes live on your site.
3. Not Having a Plan
Planning is key to successful blogging. Without a plan, your posts might be random and sporadic. If you want people to come back on a regular basis, a blog without content is useless. When there’s no purpose behind what you’re writing, how do you expect anyone else to stick around? Making plans ensures that everything you’re doing has meaning and direction.
If people can’t find the information they need right away on your blog, they won’t bother coming back. Take some time upfront and get organized. Establishing a plan will help guide what you do next and keep things running smoothly from day one.
4. Not Targeting the Right Keywords
A huge 5 Biggest Mistakes make is not targeting the right keywords. Simply by adjusting your blog’s title, and meta description you can significantly increase the number of visitors that your blog gets. You want the title and description of your blog post to contain terms related to what you’re writing about.
This will ensure that potential readers are able to find your content when they search for specific terms on Google or any other search engine. Keywords are very important as it helps readers locate the content they’re looking for.
Additionally, this also helps with SEO rankings as well because it provides a more in-depth look at your topic to those searching online.
5. Focusing on Quantity Instead of Quality
It’s not about how often you publish, it’s about what you publish. You might write a really great blog post that gets less traction than another one that you published twice as many times. Quantity should never be prioritized over quality. Quality content will get shared more, and in turn generate more engagement for your website or blog. And the good news is that there are tons of ways to keep your blog up-to-date without sacrificing quality.
For example, consider using tools like CoSchedule or Buffer if you need help scheduling posts out into the future. Or use WordPress plugins like Yoast SEO if you want tips on improving search engine optimization. There are also apps like MailChimp and Constant Contact if you want to automate email newsletters