What Is SEO
SEO, short for Search Engine Optimization, is a type of marketing focused on increasing the visibility of a website in search engine results pages (SERPs). In order to achieve this, it is necessary to take into account which search terms people might use when they are looking for something that you offer. A good SEO strategy should also include other ways of reaching new customers and attracting attention from prospective clients.
The Benefits of SEO
What Does SEO Do For My Business
Doing your own SEO can be a full-time job in itself and will most likely result in success only after a great deal of effort and resources are put into it. Plus, the ever-changing rules on what does and doesn’t work with Google (especially when we talk about link building techniques that tend to go in style or become less effective as time goes on) make it such that there is no set-in-stone way to increase rankings with any degree of certainty.
How Do I Get Started?
We recommend you take the following steps to get started on the right foot and create a search engine optimization strategy to help grow your business. First, identify who is currently visiting your website and find out why they visit by using Google Analytics or a comparable software program. Second, identify what keywords people are using to find you online by checking Google Keyword Tool or other tools like Moz Pro and SpyFu.
Third, map out which of those keywords convert into leads for your company by looking at conversion rates. And finally, optimize those pages of content to rank higher in organic search results by focusing on those Keywords that convert into leads!