Digital marketing encompasses all methods of online marketing, such as social media marketing, email marketing, and search engine optimization (SEO). Many people think these are different or separate fields of study and practice, but they’re not. A digital marketer understands how each of these can be used in conjunction with one another to help businesses succeed in the digital age.
Traditional Marketing is no longer enough
More people than ever are using the internet
Organic traffic from search engines
Organic traffic from social media
Paid advertising on Facebook and Google
Creating paid ads and content on Facebook and Google can be beneficial for getting your message out there quickly. Some Successful businesses are now leaning towards digital marketing because it saves them money while still connecting with their audience.