Categories: Business

Why You Need to Use Digital Marketing in a Digital World

Digital Marketing

Digital marketing encompasses all methods of online marketing, such as social media marketing, email marketing, and search engine optimization (SEO). Many people think these are different or separate fields of study and practice, but they’re not. A digital marketer understands how each of these can be used in conjunction with one another to help businesses succeed in the digital age.

Traditional Marketing is no longer enough

With more than 50% of the population browsing the internet on mobile devices, it is becoming increasingly difficult for traditional marketing channels to capture the attention of potential customers. Sales and marketing teams are turning their focus towards leveraging new digital mediums, such as social media and Google Adwords campaigns, that allow brands to better communicate with and serve their target demographic.

Today’s consumers have grown accustomed to shopping online for many of their everyday needs- doing everything from grocery shopping and purchasing clothing, shoes, furniture or other household items- and most major retailers have an online platform available through which these purchases can be made.

More people than ever are using the internet

In 1997, around 6% of the world’s population had access to the internet. Today, that number is closer to 50%. This has led to drastic changes in our society and how we consume media. Consumers are increasingly looking for products and information online because it is easy and readily available. In order for your business or product stand out from the rest, you will need digital marketing strategies.

Organic traffic from search engines

With today’s business environment and increased competition, it is important for marketers to have an understanding of digital marketing principles. One place you can look for advice on this topic is the Washington State Department of Commerce who compiled some insights from their report, 2016 Entrepreneurial State of Washington.

They found that in terms of search engine traffic, approximately 66% are looking at content pages that appear on the first page and 98% are looking at content pages that appear on the first three pages. The chances for someone to land on your site dwindle significantly as they scroll down beyond page 10.

Organic traffic from social media

Social media is quickly becoming the most popular avenue for consumers to find out about and buy products. According to Infegy, 56% of people online say they learn about products by looking at social media pages. Facebook alone reports that more than 500 million people visit their site each day. YouTube has 1 billion monthly users and Pinterest has 100 million monthly users. These figures are only growing with time! So if you don’t have a significant social media presence, then you could be losing valuable opportunities for sales or new customers.

Influencer marketing

Marketing with influencers can help increase your brand awareness. With over 100 million Instagram followers, Dwayne The Rock Johnson is one of the most powerful celebrity influencers for brands. However, not every influencer has a marketing fee or will have time to work with you- especially if they are just starting out.

There are three types of influencers that are best suited for your marketing campaign: Micro-influencers (500k followers and below), Macro-influencers (5-10 million followers), and Tier One Influencers (more than 10 million followers).

Paid advertising on Facebook and Google

Creating paid ads and content on Facebook and Google can be beneficial for getting your message out there quickly. Some Successful businesses are now leaning towards digital marketing because it saves them money while still connecting with their audience.

Paid advertising doesn’t work for every business but this strategy has become more common in digital marketing. Businesses should consider the many benefits of Facebook and Google ads as they take a more traditional approach.

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