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Business

Digital Marketing

Why You Need to Use Digital Marketing in a Digital World

Digital marketing encompasses all methods of online marketing, such as social media marketing, email marketing, and search engine optimization (SEO). Many people think these are different or separate fields of study and practice, but they’re not. A digital marketer understands how each of these can be used in conjunction with one another to help businesses …

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Why You Need Email Marketing Services for Your Business

The days of spray and pray advertising are long gone, but many business owners still treat Email marketing like it’s 1999. Even if you think that your best customers prefer to be contacted by phone or through social media channels, you can’t ignore the power of email marketing. It allows you to reach more potential …

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Why Your Business Needs a B2B Content Marketing Strategy

Content marketing doesn’t have to be complicated, but it does need to be purposeful. If you’re not sure what kind of strategy you need, here are some suggestions that will apply to your business no matter what industry you’re in. By thinking about the different kinds of audiences you want to reach, the purpose and …

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