Digital marketing encompasses all methods of online marketing, such as social media marketing, email marketing, and search engine optimization (SEO). Many people think these are different or separate fields of study and practice, but they’re not. A digital marketer understands how each of these can be used in conjunction with one another to help businesses […]
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SEO can seem like an unnecessary or even risky expense if you don’t know what it entails, and you’re not alone in your confusion. Many small business owners still aren’t sure if SEO makes sense for their companies, or how to implement it even if they think it might be worth it. In this guide,
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Content marketing doesn’t have to be complicated, but it does need to be purposeful. If you’re not sure what kind of strategy you need, here are some suggestions that will apply to your business no matter what industry you’re in. By thinking about the different kinds of audiences you want to reach, the purpose and
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How does digital marketing benefits businesses? That’s an important question to answer, especially if you want to grow your business or make it easier for customers to find you and your products. Whether you need to increase brand awareness, drive more traffic, convert more leads into sales, or help customers make decisions about your products
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