Digital marketing encompasses all methods of online marketing, such as social media marketing, email marketing, and search engine optimization (SEO). Many people think these are different or separate fields of
The days of spray and pray advertising are long gone, but many business owners still treat Email marketing like it’s 1999. Even if you think that your best customers prefer
SEO can seem like an unnecessary or even risky expense if you don’t know what it entails, and you’re not alone in your confusion. Many small business owners still aren’t
What exactly is SEO? Search engine optimization (SEO) is the process of increasing your website’s visibility in search engines like Google, Bing, and Yahoo. Many people know this already, but
Content marketing doesn’t have to be complicated, but it does need to be purposeful. If you’re not sure what kind of strategy you need, here are some suggestions that will
Podcasts have become quite popular in recent years, but it can be hard to know how to start a podcast or how to grow your podcast once you’ve begun creating
If you’re into blogging, you know that getting the word out about your website or business can be difficult at times – no matter how amazing your writing skills are
How does digital marketing benefits businesses? That’s an important question to answer, especially if you want to grow your business or make it easier for customers to find you and
There’s a lot of debate in the blogging world about how consistent you should be with your blogging schedule, and I’ve seen people on both sides of the spectrum. Some
Viral marketing is no simple task, but it can be highly effective if done right. It helps that there are many strategies you can use to go viral on any
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